Target. Convert. Scale.

We create highly-targeted paid marketing campaigns designed to increase conversions, reach your ideal audience, and scale your business. From search ads to social media campaigns, we drive measurable results and growth.

PAID PERFORMANCE

Our Paid Marketing Services

We provide targeted paid marketing strategies that generate leads and conversions through data-driven precision.

Google Ads Management

Reach buyers the moment they search. We build campaigns around intent, write ads that earn clicks, and manage bids to protect your budget. You get tighter targeting, cleaner reporting, and leads that match your offer, not random traffic every week.


Search & Display

Social Media Advertising

Reach the right people with precise targeting on Facebook, Instagram, LinkedIn, and X. We create creative, test messages, and adjust audiences based on performance. You get more inquiries and purchases while we protect budget with constant monitoring and iteration.


Paid Social

PPC Campaigns

Capture demand with search and display campaigns built around buyer intent. We structure ad groups, test copy, and refine targeting weekly. Reporting ties spend to leads and sales, so decisions are clear. You see predictable volume, better conversion rates, and clearer returns.


High-Intent Traffic

YouTube Ads

Video earns attention fast when it is targeted well. We script angles, build audiences, and run YouTube formats that match your goal. View and click tracking shows what drives action. Great for awareness, retargeting pools, and qualified traffic at scale.


Video Marketing

Retargeting & Remarketing

Bring back visitors who left without acting. We segment audiences by behavior, then serve relevant ads that match what they viewed. This lifts conversion rates and lowers acquisition cost over time. Perfect for longer buying cycles and repeat purchases.


Customer Retention

CRO Optimization

More traffic is useless if pages do not convert. We review funnels, heatmaps, and recordings, then improve layout, messaging, and forms. A/B tests validate changes before rollout. You get more leads and sales from the same ad spend, month after month.


Growth Focused
OUR METHDOLOGY

Novura’s Proven Approach to Paid Marketing

A results-driven process that ensures your paid campaigns deliver maximum impact and measurable growth.

01

Strategy Development

We craft tailored strategies by aligning paid campaigns with your specific business goals to ensure we hit the right targets from day one.

02

Ad Creation & Design

Our team builds eye-catching visuals and compelling copy designed to engage your audience, drive clicks, and boost conversion rates.

03

Targeting & Segmentation

We precisely segment your ideal audience by demographics and behavior, ensuring ads reach people most likely to convert for a higher ROI.

04

Campaign Launch & Optimization

We continuously monitor performance, tweaking bids, placements, and targeting to maintain maximum efficiency throughout the campaign’s lifespan.

05

Performance Tracking & Reporting

Get comprehensive real-time reports on ROI, CTR, and conversion performance, providing the transparency needed for continuous improvement.

AD TOOLKIT

Our Tech Stack

A toolset Novura uses to plan, launch, track, and improve campaigns, keeping spend controlled and results measurable.

Ads
Meta
LinkedIn
React
Next.js
Node
GPT-4
Tensor
LangChain
GA4
SEM
Hotjar
AWS
Docker
Optm
CRO
Postgres
TS
CONVERSION FOCUSED

Making Every Click Count
Towards Conversion

Turn initial clicks into meaningful conversions with our targeted approach. We leverage rapid testing and optimization to fine-tune your search engine marketing efforts, ensuring your brand engages with the right audience at the perfect moment.

High-Intent

Audience Targeting

Data-Driven

Rapid Optimization

Conversion Rate Optimization
Active Optimization
Standard Traffic Low Engagement
Quality Leads High Conversion
ACCELERATED GROWTH

From Search to Success in 3 Months

Experience a potential doubling of your conversion rates with our strategic Paid Search services. We ensure each click is a step closer to achieving your business goals.

Rapid Optimization

High-speed testing and tweaks to elevate your brand’s visibility and efficiency instantly.

Precise Targeting Tactics

Transforming search traffic into real results by engaging the right audience at the perfect moment.

Sustainable Competitive Edge

Setting the stage for long-term growth through strategic placement and audience insights.

Active Conversion Tracking
2X Conversion Rate
Projected 90-Day Result
THE NOVURA ADVANTAGE

Why Novura for Paid Marketing?

We deliver high-impact paid marketing strategies for sustainable growth and success. Our approach ensures every dollar of your budget is working to scale your business.

Proven Results

Our clients consistently see increased traffic and higher engagement thanks to our strategic approach, ensuring campaigns deliver and sustain growth.

Tailored Campaigns

Custom strategies aligned with your goals, ensuring each ad spend directly contributes to your ROI and growth objectives.

Data-Driven

We optimize campaigns using real-time metrics and A/B testing to ensure every decision moves the needle.

Multi-Platform

Expertise across Google Ads and social media, maximizing reach and ensuring your ads perform on every channel.

Continuous Optimization

Constantly reducing cost-per-click (CPC) and maximizing conversions to ensure the best possible return on investment.

INQUIRY

Common Questions

Results vary, but typically, you can start seeing initial outcomes within 2-4 weeks. Unlike organic methods, paid marketing provides faster visibility, while continued optimization helps sustain growth and increase conversions over time.

We use advanced targeting based on demographics, interests, behavior, and location. By leveraging platform-specific data and pixel tracking, we ensure your ads reach the most relevant potential customers for higher engagement and conversions.

We manage paid ads across Google, Facebook, Instagram, LinkedIn, Twitter (X), and YouTube. We tailor campaigns for the most effective platform based on where your specific target audience spends their time and your primary business goals.

We track key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, cost per acquisition (CPA), and return on ad spend (ROAS). Regular reporting ensures the campaign meets its targets and maximizes your budget efficiency.
TALK TO NOVURA

Let’s Start the
Conversation

Give us the lowdown on your business. We’ll show you how Novura can plug in where it matters with smarter talent and no wasted motion.

40+ Projects

Shipped successfully to date

7 Verticals

Expertise across full-stack services

100+ Specialists

Vetted talent in our global network